Thank You Video - Do's and Don'ts
Tips for the perfect thank you video
2 min read
Do this
Be quick — thanks should be made within 48 hours
Make it personal. Treat is as the beginning of a friendship
Make it about the donor (“what would we do without you…”)
Offer to let them call or email you at any time. It makes them feel apart of the org.
Make the camera eye level, face and backdrop are evenly lit, and check for great audio quality
DON’T do this
Think the donation receipt/gift acknowledgment is a thank you
Ask for more money
Sell or get into the problem. Appeal shows the problem, the thank you shows how your donor helped the organization overcome the problem
Sit on sending thank yous if you are late. Late is better than never
Read off a script. Keep it genuine and authenticate.
Prioritize who to thank
First-time donors
Anyone who increased their donation amount
Anyone who gave multiple gifts in the past few months
Monthly & major gift donors
Happy thanking!
WRITTEN BY
Will Trapp
Founder & CEO @ Gratavid
Will Trapp is the founder and CEO of Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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