Thank You Video - Do's and Don'ts

Tips for the perfect thank you video

Will Trapp
July 30, 2020 · 2 min read
Thank You Video - Do's and Don'ts

Do this

  • Be quick — thanks should be made within 48 hours

  • Make it personal. Treat is as the beginning of a friendship

  • Make it about the recipient (“what would we do without you...”, "because of you...", "etc.")

  • Offer to let them call or email you at any time. This makes them feel a part of the org.

  • Make the camera eye level, face and backdrop are evenly lit and check for great audio quality

DON’T do this

  • Think the donation receipt/gift acknowledgment is a thank you

  • Ask for more money

  • Sell or get into the problem. Appeal shows the problem, the thank you shows how your donor helped the organization overcome the problem

  • Sit on sending thank yous if you are late. Late is better than never

  • Read off a script. Keep it genuine and authenticate.

Prioritize who to thank

  1. First-time donors

  2. Anyone who increased their donation amount

  3. Anyone who gave multiple gifts in the past few months

  4. Monthly & major gift donors

Happy thanking!

WRITTEN BY
Will Trapp
Founder & CEO @ Gratavid
Will Trapp is the founder and CEO of Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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