How Bay Chapel Church Connects with their Congregation Through Video
Creating a sense of community and belonging
May 19, 2022 · 3 min read
Bay Chapel was looking for a way to connect with their church congregation in a meaningful way. They wanted their visitors and current members to feel a true sense of belonging and community.
Enter Gratavid.
Gratavid is a tool that allows organizations to create personalized videos at scale and send them via email or text. Churches use Gratavid to personally connect with members, welcome visitors, and provide weekly updates/event announcements and more.
Bay Chapel partnered with Gratavid to create personalized videos to send to first-time visitors, members who have given a large tithe, or people who want to take the next step in their faith journey. They also utilize Gratavid to share weekly updates, send happy birthday messages, connect with youth about youth group activities, and share how the church impacts its community.
Campaign Objective
Bay Chapel was looking for a way to reach their church members more personally and efficiently. It can be challenging to connect personally with a large congregation every Sunday.
“Since we can't always have 500 individual conversations, it's a great way to help the communication feel meaningful and personal when it's meant to be!” - Tiffany Clower, Director of Connections.
Solution
Bay Chapel turned to Gratavid for help.
They needed a way to communicate with their current members and visitors in a way that felt genuine and personal. They utilize Gratavid to share birthday messages, personally welcome new visitors and share impact stories/announcements with their congregation.
They utilize the birthday feature to send birthday messages to everyone in their congregation automatically.
When personally welcoming new guests to their church, they mention their name in the video and share anything they know that is important to them.
Using Gratavid to share impact stories allows them to convey the positive changes within their church and community visually.
A massive bonus for them has also been the Gratavid and Planning Center Integration. Through the integration, they can automatically take action within Gratavid when someone submits a form in Planning Center (i.e., Connection Form or a New Guest Form), making the welcome process super seamless.
“The Planning Center Integration has helped us to create an immediate follow-up process, then be reminded to follow up personally afterward. It's a great system for our staff.” - Tiffany Clower, Director of Connections.
Results
Their church community has truly been blown away by the personalized messages they have received.
“All of our responses to Gratavid have been very positive and almost surprised by the level of personal communication we are providing.” - Tiffany Clower, Director of Connections.
Here are a few of the fantastic replies they have gotten after sending a personalized video.
“This was such a blessing and unexpected from my church family. I appreciate Bay Chapel, My beautiful family. Thanks so much!!”
“Thank you so much! We felt so welcome! Your message was awesome! We will be back 😁”
“Thank you all so much!! This made my day!!”
“Thank you so much for the special birthday wishes! That made my day extra special!”
Bay Chapel’s Top Tips
1. Don’t be afraid to ask for help. The Gratavid team is great about offering resources and use cases to make the platform most successful for you and your organization. Plus, it’s a human (someone from the Gratavid team) that responds to your message, not automated, which we appreciate.
2. Be bold. We know it can be scary to send someone a personalized video, but we get such a great response saying it made them feel special almost every time. Don’t be afraid to step outside your comfort zone.
3. Get the team involved. It’s fun for the congregation to receive videos from different team members on the church leadership team. The video request feature makes it super simple to collect videos and share them.
Are you looking for a new and exciting way to connect with your church congregation?
If Bay Chapel encouraged you to add another communication touchpoint with your church congregation, schedule a demo with us today!
Brittany Nardi
Customer Success Coordinator @ Gratavid
Ready to stand out with personalized video?
Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.
