Top 6 Blackbaud Raiser’s Edge NXT Integration Add-Ons

How to get the most out of your Blackbaud Raiser's Edge NXT CRM

Brittany Nardi
November 1, 2021 · 4 min read
Top 6 Blackbaud Raiser’s Edge NXT Integration Add-Ons

Are you looking to get the most out of Blackbaud Raiser’s Edge NXT? Well, you’ve come to the right place! We have compiled a list of our favorite 6 integrations for Raiser’s Edge. These top integrations are by no means an exhaustive list, but more of a primer for nonprofits looking to dive deeper into Blackbaud Raiser’s Edge NXT.

Before we jump right into it, here is a little more information on the Blackbaud Raiser’s Edge NXT CRM. Blackbaud Raiser’s Edge NXT is a cloud-based fundraising and donor management software. It allows you to identify growth opportunities within your organization, reach new supporters, engage current supporters, and streamline data and reports to focus on your mission.

Alright, let’s get started with the top 6 add on’s available.

1. Gratavid

Gratavid is a tool for collecting & sending personalized video via email & text. Personalized video is a great addition or alternative to the traditional phone call or thank you card.

Use Gratavid to thank donors, share impact, and connect in a personal way. Use Gratavid’s video request feature to collect video testimonials, thank you videos from the board, share impact stories, and/or any videos from your organization.

The Gratavid integration allows you to automatically send Gratavids when a donation is received. Or, create a Gratavid task for high-value gifts, first-time donors, or recurring milestones. The integration then automatically sends engagement data (video sent, video watched, video reply received) back into NXT.

The Gratavid iOS & Android apps make it easy for anyone on your team to record a personalized video regardless of tech-savviness.

Visit, the Gratavid and Blackbaud integration page to learn more, or book a Gratavid demo to see how it work.

2. Gmail

Gmail is a free email service provided by Google that can be accessed through the web or via the app.

Blackbaud Gmail is a paid add-on that allows you to look at constituent information and create actions within Gmail. While crafting an email, you can pull in information about the constituent to help increase engagement and personalize the message. View the constituent’s contact information, any past donations, and if they are current prospects. Any emails sent to that contact will also be saved in the notes and actions section within Blackbaud Raiser’s Edge NXT.

3. Mailchimp

Mailchimp is an email marketing platform that allows you to create, send, and track your email campaigns.

SmartMAILCHIMP is a paid add-on that allows you to keep both your marketing data and constituent data in harmony. It will alert you of any unsubscribes, bounces, or other activity from the campaign sent. It will also update any constituent data both within Mailchimp and Blackbaud Raiser’s Edge NXT. 

4. Outlook

Outlook is Microsoft's personal web manager that consists of email, calenders, contacts, and other task services.

SmartOUTLOOK is a paid add-on that will store emails sent out of Outlook to that constituent’s records in Raiser’s Edge as an action. You can then search for that email within the CRM platform and make edits to the email before saving the data. It also allows you to upload folders from Outlook and save them into Raiser’s Edge. This integration can be pre-configured on a team or individual user basis and enables the individual to set their preferences. 

5. Shopify

Shopify is an e-commerce platform that allows you to sell things, ship things, and process payments from anywhere.

The integration connects your shop to Raiser’s Edge. It saves it as a tile that shows the entire purchasing history, like when they first became a shopper, the number of orders they have placed, the revenue brought into your organization, as well as the items they have purchased broken down into a chart. Whenever a customer places an order, it will automatically save into Raiser’s Edge as a gift.

6. 360MatchPro

360MatchPro is a matching gift automation platform. The platform automatically identifies gift matching opportunities from donors' email domains, donation forms, or responses to follow-up emails. It also allows you to customize tracking and automated messaging options through easy-to-use tools.

The integration automatically finds donors who are match-eligible and notifies them via email. It inserts a link in which they can click on to learn more about gift matching opportunities. 350MatchPro will save all of the donor’s data on a dashboard, making it easy to locate. The dashboard also includes other insightful information that strategically allows you to plan future initiatives, emails, and follow-ups.

Here is the full list of Blackbaud Raiser’s Edge NXT add-ons. Understanding the ways in which a CRM can help streamline and simplify your organizations’ process is key. 

WRITTEN BY
Brittany Nardi
Customer Success Coordinator @ Gratavid
Brittany serves as the Customer Success Coordinator at Gratavid. Growing up in a small town surrounded by Mom and Pops, she understands the importance of supporting small businesses. As an extrovert, she thrives on communicating and cultivating relationships with others. She previously served as a Marketing Assistant for Invent@NMU, where she helped companies and nonprofits launch and succeed. Brittany is our platform guru.
Gratavid icon

Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
Eshon Allen
UCLA
Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

Ole Miss Foundation
Jenny Johnson
Ole Miss Foundation
Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

Mercy Multiplied
Kerri Naber
Mercy Multiplied
Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America
Zack Huffman
Teach For America
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