Top 6 Blackbaud Raiser’s Edge NXT Integration Add-Ons

How to get the most out of your Blackbaud Raiser's Edge NXT CRM

Are you looking to get the most out of Blackbaud Raiser’s Edge NXT? Well, you’ve come to the right place! We have compiled a list of our favorite 6 integrations for Raiser’s Edge. These top integrations are by no means an exhaustive list, but more of a primer for nonprofits looking to dive deeper into Blackbaud Raiser’s Edge NXT.

Before we jump right into it, here is a little more information on the Blackbaud Raiser’s Edge NXT CRM. Blackbaud Raiser’s Edge NXT is a cloud-based fundraising and donor management software. It allows you to identify growth opportunities within your organization, reach new supporters, engage current supporters, and streamline data and reports to focus on your mission.

Alright, let’s get started with the top 6 add on’s available.

Gratavid is a tool for collecting & sending personalized video via email & text. Personalized video is a great addition or alternative to the traditional phone call or thank you card.

Use Gratavid to thank donors, share impact, and connect in a personal way. Use Gratavid’s video request feature to collect video testimonials, thank you videos from the board, share impact stories, and/or any videos from your organization.

The Gratavid integration allows you to automatically send Gratavids when a donation is received. Or, create a Gratavid task for high-value gifts, first-time donors, or recurring milestones. The integration then automatically sends engagement data (video sent, video watched, video reply received) back into NXT.

The Gratavid iOS & Android apps make it easy for anyone on your team to record a personalized video regardless of tech-savviness.

Visit, the Gratavid and Blackbaud integration page to learn more or watch below to see it in action.

Gmail is a free email service provided by Google that can be accessed through the web or via the app.

Blackbaud Gmail is a paid add-on that allows you to look at constituent information and create actions within Gmail. While crafting an email, you can pull in information about the constituent to help increase engagement and personalize the message. View the constituent’s contact information, any past donations, and if they are current prospects. Any emails sent to that contact will also be saved in the notes and actions section within Blackbaud Raiser’s Edge NXT.

Mailchimp is an email marketing platform that allows you to create, send, and track your email campaigns.

SmartMAILCHIMP is a paid add-on that allows you to keep both your marketing data and constituent data in harmony. It will alert you of any unsubscribes, bounces, or other activity from the campaign sent. It will also update any constituent data both within Mailchimp and Blackbaud Raiser’s Edge NXT. 

Outlook is Microsoft's personal web manager that consists of email, calenders, contacts, and other task services.

SmartOUTLOOK is a paid add-on that will store emails sent out of Outlook to that constituent’s records in Raiser’s Edge as an action. You can then search for that email within the CRM platform and make edits to the email before saving the data. It also allows you to upload folders from Outlook and save them into Raiser’s Edge. This integration can be pre-configured on a team or individual user basis and enables the individual to set their preferences. 

Shopify is an e-commerce platform that allows you to sell things, ship things, and process payments from anywhere.

The integration connects your shop to Raiser’s Edge. It saves it as a tile that shows the entire purchasing history, like when they first became a shopper, the number of orders they have placed, the revenue brought into your organization, as well as the items they have purchased broken down into a chart. Whenever a customer places an order, it will automatically save into Raiser’s Edge as a gift.

360MatchPro is a matching gift automation platform. The platform automatically identifies gift matching opportunities from donors' email domains, donation forms, or responses to follow-up emails. It also allows you to customize tracking and automated messaging options through easy-to-use tools.

The integration automatically finds donors who are match-eligible and notifies them via email. It inserts a link in which they can click on to learn more about gift matching opportunities. 350MatchPro will save all of the donor’s data on a dashboard, making it easy to locate. The dashboard also includes other insightful information that strategically allows you to plan future initiatives, emails, and follow-ups.

Here is the full list of Blackbaud Raiser’s Edge NXT add-ons. Understanding the ways in which a CRM can help streamline and simplify your organizations’ process is key.