Mercy Multiplied Board Receives an Unexpected Voicemail After Gratavid Campaign

One donors's gratitude for a gratavid sparked an emotional voicemail

Brian Rippee
January 0, 2021 · 5 min read
Mercy Multiplied Board Receives an Unexpected Voicemail After Gratavid Campaign

At its core, the mission of Mercy Multiplied is to make a difference in people’s lives on a personal level. Founded in 1983, the organization provides free housing for young women in need and their Outreach Services offer multiple resources online and onsite designed to equip men and women of all ages with places to live.

As a nonprofit, their lifeblood is their collection of donors. In an effort to thank them for the vital role they play in both the organization and the people they serve, they used a tool that has the same core mission in Gratavid. Mercy Multiplied sent hundreds of thank you videos to their donors, each one personalized and sent directly to their email or phone because of the simplicity and capability of Gratavid’s platform.

“I think it is the bulk upload of contacts and bulk upload of tasks that makes it so easy,” Kerri Naber, Senior Development Manager, said. “We have a small but mighty team. There are eight of us but we are a nationwide organization. It is nice to upload this CSV file and assign it to each staff member”

Gratavid streamlines the process and allows for the creation of hundreds of personalized videos with its task feature, which Kerri says sold Mercy Multiplied on Gratavid over competitors. It’s that personal element to each video that hits closer to home with donors than a thank your card or generic gesture. It improves donor retention and makes them feel the impact their donation is making, so much so that Mercy Multiplied found the donors sending responses thanking them for creating the video.

“It is like, wait a minute: you give us money us money, we send you a thank you video and your first reaction is to thank us?” Kerri remarked.

“They are so thankful to be a part of it and the video shows they are a big part of what we are doing. They feel valued and seen. The individual videos make them feel known.”

There is perhaps no better encapsulation of the impact Gratavid leaves than one particular donor in Minnesota — who was so ecstatic about receiving the video that she tracked down the phone number of a member of the Mercy Multiplied board of directors and left an emotional voicemail.

“She said ‘you guys have a gajillion donors and you sent a video to me. Why me?` It was amazing,” Kerri recalled the voicemail with a grin.

“I'm always blown away to go back in the platform and look at all the responses. Our donors thank us for being a small part of our mission. These videos make them feel valued and seen.”

By choosing Gratavid, Mercy Multiplied was able to make their donors feel the impact their donations have on the young women who attend the residential counseling free of charge. From the process to the delivery, Gratavid provided personally-tailored service every step of the way.

“We picked Gratavid because they are so quick to respond and are so much more personal,” Kerri said, “Some places do demos instead of someone walking people through. Gratavid was patient, walked us through it personally, and then the task list sold it for us.”

WRITTEN BY

Brian Rippee

Writer @ Gratavid

Brian Rippee is a writer for Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.

Gratavid icon

Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA

Eshon Allen

UCLA

Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

Ole Miss Foundation

Jenny Johnson

Ole Miss Foundation

Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

Mercy Multiplied

Kerri Naber

Mercy Multiplied

Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America

Zack Huffman

Teach For America

Contact Us

Questions?

Our team can answer your questions, provide product demos, and create custom plans that fit your needs. We can't wait to hear from you.