Mercy Multiplied Board Receives an Unexpected Voicemail After Gratavid Campaign
One donors's gratitude for a gratavid sparked an emotional voicemail
January 24, 2021 · 5 min read
At its core, the mission of Mercy Multiplied is to make a difference in people’s lives on a personal level. Founded in 1983, the organization provides free housing for young women in need and their Outreach Services offer multiple resources online and onsite designed to equip men and women of all ages with places to live.
As a nonprofit, their lifeblood is their collection of donors. In an effort to thank them for the vital role they play in both the organization and the people they serve, they used a tool that has the same core mission in Gratavid. Mercy Multiplied sent hundreds of thank you videos to their donors, each one personalized and sent directly to their email or phone because of the simplicity and capability of Gratavid’s platform.
Gratavid streamlines the process and allows for the creation of hundreds of personalized videos with its task feature, which Kerri says sold Mercy Multiplied on Gratavid over competitors. It’s that personal element to each video that hits closer to home with donors than a thank your card or generic gesture. It improves donor retention and makes them feel the impact their donation is making, so much so that Mercy Multiplied found the donors sending responses thanking them for creating the video.
“It is like, wait a minute: you give us money us money, we send you a thank you video and your first reaction is to thank us?” Kerri remarked.
“They are so thankful to be a part of it and the video shows they are a big part of what we are doing. They feel valued and seen. The individual videos make them feel known.”
There is perhaps no better encapsulation of the impact Gratavid leaves than one particular donor in Minnesota — who was so ecstatic about receiving the video that she tracked down the phone number of a member of the Mercy Multiplied board of directors and left an emotional voicemail.
“I'm always blown away to go back in the platform and look at all the responses. Our donors thank us for being a small part of our mission. These videos make them feel valued and seen.”
By choosing Gratavid, Mercy Multiplied was able to make their donors feel the impact their donations have on the young women who attend the residential counseling free of charge. From the process to the delivery, Gratavid provided personally-tailored service every step of the way.
“We picked Gratavid because they are so quick to respond and are so much more personal,” Kerri said, “Some places do demos instead of someone walking people through. Gratavid was patient, walked us through it personally, and then the task list sold it for us.”
Ready to stand out with personalized video?
Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.