10 Ways Theaters and Performing Arts Can Use Personalized Video

Personalized video ideas that are sure to wow the crowd

Brittany Nardi
August 16, 2021 · 4 min read
10 Ways Theaters and Performing Arts Can Use Personalized Video

Sometimes, the best stories are right in front of you. In the case of personalized video, it’s also right in front of your audience. Personalized video has been a powerful tool for decades in the hands of the right businesses -- but now that anyone can create it fairly easily -- the question is: how can performing arts companies and theaters make personalized video work for them? We’ve rounded up 9 ways starting with thanking your donors.

1.) Thank you for donating

When preparing a thank you video, be sure to show donors that their donations have made a difference in your organization's community. Shows, musicals, or events would not be possible without their donations. When you send the video, showcase what things you have been able to accomplish from their donations. This helps to “bring the donor to the scene” and truly shows them that they are making a difference. 

“93% would definitely or probably donate again to a charity that provided a prompt and personal thank you.” - Penelope Burk, Donor-Centered Fundraising 

2.) Thank you for purchasing tickets

If you have a show coming up, send thank-you notes to everyone who bought tickets in advance. You could give them a small sneak peek of the set or of the costume attire to get them excited for the show. Let them know how grateful you are that they will be in the audience and that you cannot wait to perform in front of them.

3.) New season/event announcements

Use video to let people know about new shows and upcoming performances. This is a fun way to highlight aspects of the show that they wouldn’t see on a piece of paper or on a flyer. Show them the actors, the costumes, the set, or little snippets of rehearsal. This will create more excitement and buzz around the show.

“Viewers retain 95% of a message when they watch it in video, compared to 10% when reading it in text.” - Popvideo - Why Video Content Has the Highest Retention Rate.

4.) Backstage & sneak peeks

Behind-the-scenes videos are always fun for patrons to see. Footage of rehearsal, building of the sets or costuming, actors getting ready, or practice sessions will make the performance more relatable since the viewer knows what goes on behind the scenes.  Sharing the journey from start to finish, and what goes into making the performance possible will give your supporters a greater appreciation of your organization.

5.) Pre-show communication to ticket holders

Send a personalized video in the days prior to the show that provides directions to the event. Letting them know where to park, and if parking does cost anything, how much. This allows people to prepare ahead of time.

You can also send a video letting them know how to find their seat from an usher. Show where they can find their section, row number, and seat number on their ticket, and how the theater/auditorium is laid out so that they won’t have any troubles finding their seat once they arrive.

6.) Post-show thank you

For the theater business, it's important to connect with your audience. Thanking them for attending is a good way to do this. You could do it right after the show so that the actors are still in their costumes, or else, have the actors send a video once they are out of character. It’s always fun to see the difference in how people look when dressed up in a costume, compared to their normal self. 

7.) Meet the Directors, Actors, & Stage Crew

Interview the Director, actors, and stage crew to let the audience know more about them. You could do quick introductions where you mention their name, who they are/what character they will be playing, and what their favorite part of the show is. If you want to take it up a notch, you could do rapid-fire questions, where you get to find out fun and random things about each person. Click here for an example. 

8.) Asking season ticket holders for donations

Many theaters/performing arts centers run on ticket sales and donations. If people are interested in performing arts, then chances are they may have already purchased season tickets. One way to ask would be, “Would you be willing to make a donation to the theater? We’d really appreciate it. Thank you!”

9.) Asking single ticket buyers to purchase season tickets

Try sending a personalized video to your top single ticket buyers asking them to become season ticket holders. Showcase the benefits of being a season ticket holder such as the best seats, special events, being able to bring guests, etc. 

10.) Host a giveaway

Send out a video sharing that the theater or performing arts center is hosting a giveaway where they can win two free tickets to the next show! In the video, let people know how to enter. It’s always fun to get the luck of the draw, right? This is just a little act of kindness to show your appreciation.

And that’s a wrap!

We are always happy to answer questions about how our software can help your theater/performing arts center, so please feel free to reach out at any time! If you want more information on Gratavid, click here. If you would like a demo of our platform,  click here.

WRITTEN BY
Brittany Nardi
Marketing Coordinator @ Gratavid
Brittany serves as the Marketing Coordinator at Gratavid. She grew up in the Upper Peninsula of Michigan surrounded by Mom & Pops, forests, and Lake Superior. Brittany happily joined the team this spring as a recent college graduate with a Bachelor's degree in Marketing. Previous to working for Gratavaid, she worked for other nonprofits and higher education offices.
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Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

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Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

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