Bella Uses Gratavid to Personally Thank Donors & Team

Hear how Bella uses Gratavid to create meaningful moments for both donors and their team

Brian Rippee
July 15, 2020 · 6 min read
Bella Uses Gratavid to Personally Thank Donors & Team

As the COVID-19 pandemic churns on, these are truly trying times for many Americans and particularly the healthcare professionals working the frontlines to combat this pandemic.

Since 2014 Bella Health and Wellness has been committed to providing dignified healthcare to those who needed it most. The idea spawned in 2012 on a medical mission in the Andes Mountains as DeDe Chism and her daughter, Abby, — both nurse practitioners — became inspired to provide healthcare to those who needed it most.

“Every person has a story, every person deserves to know that they are good, and every person deserves dignified health care that gives them the opportunity to be made whole again,” DeDe said. “Embracing the authentic dignity of every patient and offering care that is holistic, natural and scientific, the providers at Bella are accompanying patients through their medical issues while serving the mind, body, and soul.”

After serving primarily women for two years in Englewood, Colorado, their practice expanded to family wellness in 2016 and surpassed 6,500 patients in 2018.

This year has been a particularly hectic and tumultuous time for the clinic as they are flooded with COVID-19 patients, and the clinic is appreciative of their supporters. Bell Health and Wellness wanted to find a way to personally thank their constituents.

Gratavid helped make that a seamless and stress-free process.

“Gratavid has provided an easy-to-execute, personal touch to help us make sure our donors know exactly how much they mean to us,” said Bella staffer Katie Smith. “It’s a big bonus that they can also be done quickly, even on the same day, so we don’t lose any time in saying, ‘wow! thank you!’”

The videos were personalized and the gratitude was palpable, as was the emotion. DeDe thanked four children who donated funds from their lemonade stand to the cause. In another video, she stood behind her team of medical professionals, all clad in masks and PPE gear.

“Behind me,” DeDe said as she turned to her team, struck with emotion, “are some of the most amazing people in the world. My team has been working so hard the last six weeks to care for the people in our community. . . We thank you because you have been a part of us being able to care for our community and our patients. Because of you, they have found us.”

The message was brief, yet poignant, and its construction was made simple because of Gratavid. Bella Health and Wellness also uses Gratavid to wish their staff members a happy birthday and celebrate other accomplishments. But most importantly, they use it to make sure their donors know they are members of the team, too.

“Our donors have a lot of options when it comes to who they support,” Smith said. “We need them to understand the difference they make in our organization.”

DeDe and Abby have seen their vision come to fruition in the last eight years and have built a strong team that is now helping combat the nation’s most important battle as the pandemic surges on. And they’ve added another partner in Gratavid to help express appreciation and boost the morale of their team and donors.

“This tool hits the ‘great touch but not a misuse of donor dollars’ tone, too,” Smith said. “They want to know their support is going to the mission, and we need to honor that while making sure we can tell our story. Gratavid strikes the right balance."

WRITTEN BY
Brian Rippee
Writer @ Gratavid
Brian Rippee is a writer for Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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