15 Ways Churches Can Use Personalized Video

Frank Mumford, CFRE
September 2, 2021 · 3 min read
15 Ways Churches Can Use Personalized Video

Video is a powerful communication tool.

If a picture is worth 1,000 words, what is 1-minute video worth? According to Dr. James McQuivey, the answer is 1.8 million words!

With the impact of video and so many people spending hours watching videos every day, why not make use of this trend with your church? And no, we are not talking live streams. We are talking about adding personalized video to your digital communication.

In today's blog post, we'll go over 12 ways churches can use personalized video for their congregation or community. We also recommend reading 12 Ways to Re-engage Lapsed Church Members With Personalized Video.

1) New member welcome

Share a personalized “thank you for attending” video for first-time visitors. Personalized video is a great way to stand out from the other churches in your area and show you really care.

First-time visitors might not be willing or comfortable sharing their reasons for attending church on Sunday, but a personalized follow up video is a great way to reconnect without putting them on the spot.

2) Discipleship anniversaries

Few things are more special than the baptism of yourself or your children. Send a personalized video reminding people of the special discipleship anniversaries in their life.

Sharing these moments via video is a nostalgic way to reconnect people with your church and remind people of all the memorable baptisms, confirmations, and pledges in their life.

3) Visiting pastors

When visiting pastors come to church, it can be a surprise for some parishioners. Reduce that surprise by sharing an introduction video from the visiting pastor and highlight their background, family, and sermon highlights.

A personalized introduction will kick the first date hesitation, create some buzz, and get people excited about hearing them speak on Sundays!

4) Prayer request

Send a personalized video to anyone who submits a prayer request letting them know their message has been received.

Use Gratavid's video request feature to collect videos from your congregation providing words of encouragement to anyone who might be going through a hard time.

5) Form submissions

Send a personalized video to anyone who submits a form on your website. For example, thank anyone who signs up for discovery, to serve, leader training, plan a visit, or any other form on your website.

The best part? You can automate sending videos and creating tasks using the Gratavid integrations.

6) Welcome new families

You might not always have the contact information for someone visiting your church, but when a family attends they usually fill out something to enroll the kids. Use this opportunity to send a personalized welcome video to the family.

7) Sunday message

Share a key message or passage from Sunday’s sermon with members who could not attend in person. If you have a virtual component, you could also share a quick video overview with a link to log in or the recording from that day's service.

8) Youth programs

Send personalized videos inviting youth to classes, youth groups, mission trips, or other programs you offer.

Use Gratavid's video request feature to collect video testimonials from current youth participants and share those with the new or prospective church and youth members.

9) Kids ministry

Send a personalized welcome video from the pastors' children welcoming the new kids into the youth program. Combine testimonials from other kids sharing memories from all their years in the youth program.

Video is also a great way to check-in with parents if their young kids are on an overnight trip. Share a video from the kids on their overnight trip saying hey to their parents and having fun!

10) Upcoming sermon series

Like the visiting pastor's idea (#1), but this time highlight upcoming sermons. Personalized video is a great way to prep and excite your congregation about the weeks and months ahead.

Use Gratavid's call-to-action buttons to include links where your congregation can view more information about what to expect.

11) Annual tithing

Send a personalized video reminding your congregation of their annual tithe pledge. Video is a great way to communicate genuine impact, need, and appreciation.  

Make it easy for everyone by including a link to donate directly on your video page.

12) Seasonal messages 

Share out a holiday video with specifics about services and upcoming events. Include links in your video where people can view the schedule and learn how to participate.

Seasonal messages are a great way to attract lapsed members who haven't visited your church in a few months. Because the average churchgoer might only pay attention during the holidays, you must make seasonal messages engaging and impactful. Video can help.

13) Volunteers

Volunteers are the unsung heroes of most churches. From the front office to the parking lot, everything runs smoother with volunteers. Share a thank you video with volunteers, share a volunteer testimonial, or even send out a message requesting volunteer support. Video offers a lot when it comes to your volunteer coordination and engagement.

14) Events

Whether it's church festivals, holiday parties, or launching a renovation campaign, utilize video to lift up all your events. Invite those from your church or your community to attend, support, or volunteer.

15) Testimonials

Use Gratavid's video request feature to collect testimonials and share them back with your members.

Testimonials are a great way to inspire more members to get involved in church groups, volunteer opportunities, and communicate the impact of tithings and donations.

WRITTEN BY
Frank Mumford, CFRE
VP of Customer Success @ Gratavid
Frank serves as the VP of Customer Success with Gratavid. Previously he was a Senior Donor Advisor at The Greater Twin Cities United Way where he was first introduced to the opportunity Gratavid presented in connecting and engaging with donors through video. He holds a B.A. in entrepreneurship and a B.S. in economics from Northern Michigan University, where he got his start as a student telethon fundraiser. He has more than 13 years of fundraising, sales, and marketing experience across the higher education and social service sectors. Frank is a Board Member of AFP Minnesota Chapter and the NMU Alumni Association.
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Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

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Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

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Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

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Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

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