12 Ways Churches Can Use Personalized Video
May 10, 2021 · 3 min read
Video is a powerful communication tool.
With the impact of video and so many people spending hours watching videos every day, why not make use of this trend with your church? And no, we are not talking live streams. We are talking about adding personalized video to your digital communication.
In today's blog post, we'll go over 12 ways churches can use personalized video for their congregation or community.
1) Visiting pastors
When visiting pastors come to church, it can be a surprise for some parishioners. Reduce that surprise by sharing an introduction video from the visiting pastor and highlight their background, family, and sermon highlights.
A personalized introduction will kick the first date hesitation, create some buzz, and get people excited about hearing them speak on Sundays!
2) New member welcome
Share a personalized “thank you for attending” video for first-time visitors.
First-time visitors are usually checking out multiple churches in the area. Personalized video is a great way to stand out and show them what makes your church unique.
3) Sunday message
Share a key message or passage from Sunday’s sermon with members who could not attend in person. If you have a virtual component, you could also share a quick video overview with a link to log in or the recording from that day's service.
4) Youth programs
Send personalized videos inviting youth to classes, youth groups, mission trips, or other programs you offer.
Use Gratavid's video request feature to collect video testimonials from current youth participants and share those with the new or prospective church and youth members.
5) Kids ministry
Send a personalized welcome video from the pastors' children welcoming the new kids into the youth program. Combine testimonials from other kids sharing memories from all their years in the youth program.
Video is also a great way to check-in with parents if their young kids are on an overnight trip. Share a video from the kids on their overnight trip saying hey to their parents and having fun!
5) Upcoming sermon series
Like the visiting pastor's idea (#1), but this time highlight upcoming sermons. Personalized video is a great way to prep and excite your congregation about the weeks and months ahead.
Use Gratavid's call-to-action buttons to include links where your congregation can view more information about what to expect.
6) Water baptism & confirmation
Few things are more special than the baptism of yourself or your children. Use video to capture the special moment and capture mom's reaction :)
Sharing these moments via video is a nostalgic way to reconnect people with your church and remind people of all the memorable baptisms and confirmations in their life.
7) Annual tithing
Send a personalized video reminding your congregation of their annual tithe pledge. Video is a great way to communicate genuine impact, need, and appreciation.
Make it easy for everyone by including a link to donate directly on your video page.
8) Seasonal messages
Share out a holiday video with specifics about services and upcoming events. Include links in your video where people can view the schedule and learn how to participate.
Seasonal messages are a great way to attract lapsed members who haven't visited your church in a few months. Because the average churchgoer might only pay attention during the holidays, you must make seasonal messages engaging and impactful. Video can help.
Volunteers are the unsung heroes of most churches. From the front office to the parking lot, everything runs smoother with volunteers. Share a thank you video with volunteers, share a volunteer testimonial, or even send out a message requesting volunteer support. Video offers a lot when it comes to your volunteer coordination and engagement.
Whether it's church festivals, holiday parties, or launching a renovation campaign, utilize video to lift up all your events. Invite those from your church or your community to attend, support, or volunteer.
12) Thank you messages
Sometimes you want to thank all those who tithe, volunteer, or attend; personal video thank you messages are a great way to do that. Maybe you have a member who does it all; send them a personal note sharing your appreciation.
If you want a quick walk-through on how Gratavid can help you share your message, build a stronger faith community, and keep people connected, schedule a demo. All our demos are tailored to you and your needs.
Ready to stand out with personalized video?
Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.