10 Ways Admissions Offices Can Use Personalized Video

10 ideas to help you stand out with personalized video

Will Trapp
April 22, 2021 · 4 min read
10 Ways Admissions Offices Can Use Personalized Video

Admissions offices have their work cut out for them. With an abundance of options, prospective students now expect to be courted in a unique way. It’s no surprise that admissions offices are feeling the pressure to stand out.

Gratavid is here to help. Here are a few personalized video ideas for admissions offices.

1) Pre-visit introductions

We’ve all experienced an awkward first date. “I’ll meet you at the clock. I’m wearing a red shirt.” 

Stop the nonsense. Send a pre-visit personalized video introducing yourself, admissions officers, and/or tour guides. A personalized video will make your prospect feel welcomed, relieve pre-visit nerves, and skip the awkward introduction.

2) Post-visit thank you videos

Thank campus visitors with a personalized video from the tour guide, teachers, coaches, staff, and friends they met along the way.

Here is a great example from All Saints’ Episcopal School school that includes the history teacher, dean of students, volleyball coach, and head of school.

TIP: mix in personalized videos with generic ones. We know your head of school can’t thank every visitor personally, but you can :)

3) Acceptance videos

You’ve qualified a prospect, had a great visit, coached them through the admissions, and now it’s time to tell the student they’ve been accepted! 

Now the reality kicks in. What other schools are you competing against? Personalized video is a great way to stand out and truly show what makes your school unique.

Danny Curtin, Director of Admission at The Archbishop Riordan High School, personally congratulated over 500 students who had been accepted with Gratavid. Read his story and tips at How an Admissions Office Got a 70% Click-Through Rate With Personal Video Emails.

4) Scholarship awards

Similar to #3, except this time notify students if they have been awarded a specific scholarship! Include testimonials from past scholarship recipients and more information about the scholarship. One bonus is Gratavid makes it easy to include call-to-action buttons as the next steps. You can drive the prospect down the funnel with buttons such as “Next steps” and “Learn More” which link to your scholarship landing page. 

Here is a great example from Marian University.

5) Virtual tours

Use video to provide a virtual tour of campus, buildings, and facilities. Your virtual tour might be a highly produced video from your marketing team, but add a quick personalized video to the front to make the prospect feel like it was made just for them.

6) Highlight current students

The ability to collect videos via email and text is one of Gratavid’s greatest features. Use the video request feature to collect videos from current students asking them to share their experience about a specific degree, scholarship, or program.

7) Alumni highlights

Use the Gratavid video request feature to collect video testimonials from alumni sharing their experiences. Create a video bank from alumni in your top recruited cities, and then pair alumni with a prospect from the same city.

8) Day in the life videos

Give the prospective student a true feel for what it would be like to be a student for a day. Highlight their major, the dorm, the student union, the classroom, and all of those places that make your school unique.

9) Answer common questions from applicants

Show your applicants you truly hear their questions by responding with a personalized video. Have an expert on your team answer the most common questions, and just add your personalized video at the front. Include links to FAQ and other material directly on your Gratavid landing pages.

10) Welcome video

The hard work is done. You’ve done a great job stewarding your prospects throughout the admissions process and the first week of school is finally here! Send a personalized video to all your new students welcoming them to the school. Include videos from your staff, directions on where to park/meet in the morning, and include links making sure your students have completed all their tasks.

So there you have it, 10 ideas to get you started with personalized video and Gratavid. 

Danny Curtin profile pic

We love that Gratavid brings the human connection without making our students feel like another name on a spreadsheet. The overall Gratavid experience has been revolutionary for our admissions team."

Archbishop Riordan High School  logo
Danny Curtin
Archbishop Riordan High School

If you are ready to add a personal touch to your admissions process make sure to check out Gratavid. Setup is easy and you’ll be recording video and getting incredible results in no time. Set up a 30-minute demo to see how.

Have fun! 

WRITTEN BY
Will Trapp
Founder & CEO @ Gratavid
Will Trapp is the founder and CEO of Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
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Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

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Ole Miss Foundation
Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

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Kerri Naber
Mercy Multiplied
Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America
Zack Huffman
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