How Ottawa Network for Education Used Personalized Video to Express Gratitude to Their Donors

Learn how Ottawa Network for Education received a 23% reply rate with personalized video

Brittany Nardi
July 19, 2021 · 3 min read
How Ottawa Network for Education Used Personalized Video to Express Gratitude to Their Donors

Ottawa Network for Education (ONFE) was looking for a way to effectively thank their donors for donating to their COVID-19 relief efforts. They didn’t want to send a generic note or automated email. They wanted something that was genuine and would truly show their appreciation.

Enter Gratavid.

Gratavid is a tool that allows organizations to create personalized videos at scale and send them via email or text. Nonprofit organizations use Gratavid to personally thank their donors, collect testimonials, and bring their donors to the scene by showing them the impact of their donation.

ONFE partnered with Gratavid to create personalized videos thanking donors for their generous gifts. The campaign exceeded their expectations and reached a large audience in a short amount of time. 

Campaign Objective

Ottawa Network for Education wanted to thank their donors and inform them of what their donations accomplished over the last 15 months of the pandemic. They didn’t want their donors to feel like another name on a spreadsheet. They wanted to stand out in a genuine and authentic way. 

“Overall, we wanted our donors to feel our gratitude, to feel like a part of our community, and to be informed of the accomplishments of our major programs, not just the program to which they may have chosen to give” said Megan Piercey Monafu, ONFE Marketing & Communications Manager.

Solution

Ottawa Network for Education turned to Gratavid for help.

They needed a way to communicate with their donors and Gratavid seemed like the perfect way to put a personal touch on their thank-yous and to generate conversations with individual donors – especially at a time when they were not able to see them in person due to pandemic restrictions.

Megan Piercey Monafu profile pic

Gratavid staff provide personal and quick support, the platform is perfect for involving a team or volunteers, and it really is a personal experience for donors – but one that doesn’t put them on the spot the way that a phone call sometimes does. It helped us remember all the individual people in our city that make our work possible, and the donor replies were amazing!"

Ottawa Network For Education logo
Megan Piercey Monafu
Ottawa Network For Education

Results

Their entire team worked together to create the videos and were able to reach almost 500 people with their first campaign in a short period of time!

Their campaign finished with a 73% unique open rate, a 52% unique CTR, and a 23% response rate. Of the 492 contacts who received a video, 112 responded!

ONFE Response rate

"The donors loved the videos!" said Megan. "Many expressed how touched they were by the personal outreach, and had never received outreach like this before."

Here are just a few of the replies they received:

  • "It is nice of you to show such gratitude. I am grateful and proud of what ONFE has achieved this year despite all the challenges. I am looking forward the next year. My family and I are renewing our commitment to support the organization by all means available to us."

  • "Wow! such an amazing video illustrating the tremendous impact of these needed programs. I am grateful for the work you and the team at ONFE perform and I am thrilled to continue to volunteer and donate to the great work you do - keep it up!!!"

  • "This brought tears to my eyes. You are welcome and will continue to be my charity of choice."

The best part was all replies and engagement data were automatically saved back in their CRM by utilizing the Gratavid Bloomerang integration. Their team saved hours of time inputting data.

"The integration was fantastic. The two databases synced quickly and without a hitch. It saved us hours of data input time," said Megan.

Megan's Tips

1. Use the task list and assignees to get the entire team and your CEO involved. This shows your donors that your company truly cares about them, and will tremendously help with the success of your campaign.

2. Have the Gratavids come from the constituents' assigned fundraiser. It puts a familiar face behind the campaign and continues to build the relationship. It's a great touchpoint from a fundraiser without an ask involved.

3. Tier which donors receive personalized and generic videos. For example, any donor who gave 2 or more times during the pandemic received a personalized video. We created a specific, but more generic Gratavid for new donors who gave once. 

Want To Learn More About Our Integrations and How You Can Personally Thank Your Donors?

If this story intrigued you to learn more about Gratavid and ways in which you can automate the process without automating the message, set up a demo with us today

 

WRITTEN BY
Brittany Nardi
Customer Success Coordinator @ Gratavid
Brittany serves as the Customer Success Coordinator at Gratavid. She grew up in the Upper Peninsula of Michigan surrounded by Mom & Pops, forests, and Lake Superior. Brittany happily joined the team this spring as a recent college graduate with a Bachelor's degree in Marketing. Previous to working for Gratavaid, she worked for other nonprofits and higher education offices.
Gratavid icon

Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
Eshon Allen
UCLA
Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

Ole Miss Foundation
Jenny Johnson
Ole Miss Foundation
Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

Mercy Multiplied
Kerri Naber
Mercy Multiplied
Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America
Zack Huffman
Teach For America
Contact Us

Questions?

Our team can answer your questions, provide product demos, and create custom plans that fit your needs. We can't wait to hear from you.