How Santa Clara University Utilized Gratavid for their Day of Giving

Engaging donors with video

Brittany Nardi
July 3, 2022 · 2 min read
How Santa Clara University Utilized Gratavid for their Day of Giving

Campaign Objective

Emerging from the COVID slump, Santa Clara University wanted to improve donor engagement, drive participation, and try new technologies, particularly video emails. 

Enter Gratavid.

Gratavid is a tool that allows Universities to create personalized videos and send them via email and text. Fundraisers use Gratavid to thank donors, report on donations, and connect donors with students.

Santa Clara University partnered with Gratavid for their Day of Giving. The results exceeded expectations.

“Gratavid opens up a whole new way of connecting with people.  It's easy to use.  It made a huge difference in our recent campus campaign,  and for that, I am very grateful.” - Sergio Lopez, Director, Annual Giving Strategies at Santa Clara University.

The Solution

Santa Clara University turned to Gratavid for help.

They were looking for a new way to connect with alumni, friends, faculty, staff, and students, i.e., their Day of Giving donors. They utilized the Gratavid embed feature to share their videos, focusing on direct appeals. Utilizing the embed feature allowed them to share out mass emails in a more timely manner while still creating a fun, branded, and meaningful landing page that drove donors closer to their mission.

Sergio Lopez profile pic

“ The interactive nature of Gratavids was a great selling point. We utilized the background image to convey additional messages with text and images. We also used the call-to-action buttons to provide relevant links. Within minutes, I was able to add closed captioning for greater accessibility as well. "

Santa Clara University logo
Sergio Lopez
Santa Clara University

Results

“For our Day of Giving campaign on campus, we were lucky to have a captive audience that provided immediate feedback. People loved the Gratavids, and we were very impressed with the open rates.” - Sergio Lopez, Director, Annual Giving Strategies at Santa Clara University.

Here are some of the amazing replies they received:

Sergio! This is fabulous!!

This Day of Giving campaign is so refreshing and fun!

The blooper reels were hilarious!

Sergio’s Top Tips

1. Don't be afraid to experiment with the type and tone of your Gratavids.  During our DoG campaign, people reacted most positively to the silly blooper reels.  Those Gratavids humanized individuals, including deans, professors, and directors, who don't always connect with the university community in informal ways. 

2. Nor should you worry about presenting highly produced videos; there is no need to spend lots of money and time editing them.   Our two-person team used our iPhones and Adobe Rush to produce our Gratavids in a matter of minutes, not hours.  We went for the organic, natural feel -- including shaky videos at times. 

If you’re feeling inspired to connect on a deeper level with your donors for your Giving Day, click here to learn more about utilizing video.

If you are looking to learn more about implementing a video stewardship platform, click here to schedule a demo with us today!

 

 

 

 

 

 

 

 

 

 

 

WRITTEN BY
Brittany Nardi
Customer Success Coordinator @ Gratavid
Brittany serves as the Customer Success Coordinator at Gratavid. Growing up in a small town surrounded by Mom and Pops, she understands the importance of supporting small businesses. As an extrovert, she thrives on communicating and cultivating relationships with others. She previously served as a Marketing Assistant for Invent@NMU, where she helped companies and nonprofits launch and succeed. Brittany is our platform guru.
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Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
Eshon Allen
UCLA
Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

Ole Miss Foundation
Jenny Johnson
Ole Miss Foundation
Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

Mercy Multiplied
Kerri Naber
Mercy Multiplied
Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America
Zack Huffman
Teach For America
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