How Santa Clara University Utilized Gratavid for their Day of Giving
Engaging donors with video
July 3, 2022 · 2 min read
Emerging from the COVID slump, Santa Clara University wanted to improve donor engagement, drive participation, and try new technologies, particularly video emails.
Gratavid is a tool that allows Universities to create personalized videos and send them via email and text. Fundraisers use Gratavid to thank donors, report on donations, and connect donors with students.
Santa Clara University partnered with Gratavid for their Day of Giving. The results exceeded expectations.
Santa Clara University turned to Gratavid for help.
They were looking for a new way to connect with alumni, friends, faculty, staff, and students, i.e., their Day of Giving donors. They utilized the Gratavid embed feature to share their videos, focusing on direct appeals. Utilizing the embed feature allowed them to share out mass emails in a more timely manner while still creating a fun, branded, and meaningful landing page that drove donors closer to their mission.
Here are some of the amazing replies they received:
Sergio’s Top Tips
1. Don't be afraid to experiment with the type and tone of your Gratavids. During our DoG campaign, people reacted most positively to the silly blooper reels. Those Gratavids humanized individuals, including deans, professors, and directors, who don't always connect with the university community in informal ways.
2. Nor should you worry about presenting highly produced videos; there is no need to spend lots of money and time editing them. Our two-person team used our iPhones and Adobe Rush to produce our Gratavids in a matter of minutes, not hours. We went for the organic, natural feel -- including shaky videos at times.
If you’re feeling inspired to connect on a deeper level with your donors for your Giving Day, click here to learn more about utilizing video.
If you are looking to learn more about implementing a video stewardship platform, click here to schedule a demo with us today!
Ready to stand out with personalized video?
Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.