3 Ways to Thank Your Donors on Valentine’s Day

3 ways to create meaningful moments this Valentine's day

Frank Mumford, CFRE
January 31, 2021 · 3 min read
3 Ways to Thank Your Donors on Valentine’s Day

This Valentine’s Day, beyond showing love for your partner, lets celebrate by showing some love to those who make your work possible, your donors! Here are three ideas to help get your creative love ideas flowing.

Here are some ways you can reach out to your donors this Valentine's day with personalized video.

1. Share a personalized video with your widows

Valentines Day for those without someone can be pretty lonely. Not to get all sad on you but take this opportunity to lift the spirits of those experiencing isolation. I remember working at North Dakota State University and creating a targeted Valentine’s Day card to all those we had marked as “widowed” in our database. It can mean so much more to someone who has lost their partner to be thought about on a day like February 14th.

Another example of something I did with a major donor who had lost her husband the previous year was I sent her flowers. This was the first Valentine’s Day without her spouse, and I knew that it would be an especially tough one. Think about what matters to your donors on special days, and surprise them!

2. Target your alumni couples

I remember my professor in Sociology 101 telling the class that college was just a large dating pool where most people left with a significant other. Each campus has special spots, treasures, or memories where couples met, proposed, or got together. For my University, it was the “Heart of Northern” which was a heart shape made of flowers, a common spot for engagements or first dates. Find old photos (maybe something they would remember), stories, or trinkets and share them with your alumni couples, and lift up your love for them on Valentine’s Day.

3. Will you be my Valentine?

I am not actually asking you to be my Valentine, but you could send out a message via Gratavid with a video from your CEO, Executive Director, or maybe a student or client asking them to be your organization’s Valentine.

Shower your donors with love, and how you love that they help support your work and cause. A simple background of hearts, with someone sending a heartfelt (pun intended) message, is perfect. Keep it short, sweet, and thoughtful. Showing up on days like this is important, and when you put your donors at the center of your plan and send meaningful touchpoints, they will truly feel appreciated. Keep on thanking!

WRITTEN BY
Frank Mumford, CFRE
VP of Customer Success @ Gratavid
Frank serves as the VP of Customer Success with Gratavid. Previously he was a Senior Donor Advisor at The Greater Twin Cities United Way where he was first introduced to the opportunity Gratavid presented in connecting and engaging with donors through video. He holds a B.A. in entrepreneurship and a B.S. in economics from Northern Michigan University, where he got his start as a student telethon fundraiser. He has more than 13 years of fundraising, sales, and marketing experience across the higher education and social service sectors. Frank is a Board Member of AFP Minnesota Chapter and the NMU Alumni Association.
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Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
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Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

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Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

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Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

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