8 Ways Athletic Foundations Can Use Personalized Video (Examples Included)

8 ideas for making your donors feel important and appreciated

Will Trapp
April 1, 2022 · 4 min read
8 Ways Athletic Foundations Can Use Personalized Video (Examples Included)

In the fast-paced world of athletics fundraising, it's not enough to simply send an email or make a phone call. Your contacts expect a more engaging, interactive, and exclusive experience.

Athletic foundations around the country are turning to personalized video as the next fundraising frontier. Personalized video allows you to bring your donors behind the scenes and give an insider's view into the college they love.

Here are a few ideas.

1. Name recognition videos

Have your team and student-athletes thank donors and recognize a piece of campus named after them. Use Gratavid's video request feature to easily collect videos from staff and students.

Watch the Ole Miss Baseball team thank a players lounge donor:

2. Introduce new team members to donors

It can be awkward for new hires to meet donors for the first time. Send a video introducing yourself and offer up a unique experience.

Morgan invites donors onto the field for a quarter in this example:

4. Share behind the scenes content

Imagine sending your donors a video directly from the football locker room after beating your biggest rival. Use Gratavid to bring your donors to the scene and make them feel like the pivotal part they are.

5. Share exclusive content a day early

Your athletics marketing team is already creating great content. Why not release this content a day early to your top donors and make them feel like they get it before everyone else?

Watch an athletic director share a promotional video a day early:

6. Welcome new society members

Welcome new donors with a thank you video from your team! Mix in generic thank you videos from coaches and personalized videos from your fundraising staff.

What the Ole Miss Athletics Fund welcome a new donor:

7. Send a video prior to a road trip

Send a video before a road trip asking donors to connect over coffee or lunch.

8. Send happy birthday videos

Automatically send videos out to donors on their birthday using Gratavid's birthday feature.

If you are ready to start using personalized video at your foundation check out Gratavid. Setup is easy and you’ll be recording video and getting incredible results in no time. Set up a 30-minute demo to see how.

WRITTEN BY
Will Trapp
Founder & CEO @ Gratavid
Will Trapp is the founder and CEO of Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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Ready to stand out with personalized video?

Check out our favorite Gratavid testimonials below, and visit Gratavid.com for examples and to learn more.

Eshon Allen

Gratavid truly helped us reimagine the connections we make between our school community and the donors who make it all possible.

UCLA
Eshon Allen
UCLA
Jenny Johnson

Gratavid has helped take our stewardship to a new level. I can not express enough how much I love this platform.

Ole Miss Foundation
Jenny Johnson
Ole Miss Foundation
Kerri Naber

Our donors are so thankful to receive Gratavids because it communicates that they are a big part of our mission. A personalized video makes them feel valued and seen.

Mercy Multiplied
Kerri Naber
Mercy Multiplied
Zack Huffman

Gratavid is a game changer. Since starting I’ve used it every day.

Teach For America
Zack Huffman
Teach For America
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