The Town School Uses Gratavid to Thank Donors

Brian Rippee
January 26, 2021 · 3 min read
The Town School Uses Gratavid to Thank Donors

In a time in which meetings and celebrations have been paused, The Town School wanted to find a way to continue to connect with people who support them. The school sent a note of gratitude to their donors, using Gratavid as a tool to create the personal touch lost in the absence of in-person gatherings.

“Our donors receive so many different types of communications, and we know that short, impactful videos stand out from the other messages that our donors receive,” said Philip Bien, Director of Institutional Advancement.

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"We have been absolutely impressed with Gratavid. It is a tremendous value add to our stewardship program.""

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Philip Bien
Director of Institutional Advancement

One of The Town School’s largest donor events was canceled due to the on-going COVID-19 pandemic. In an effort to make the most of a tough situation, the Head of School sent personalized thank you videos as an introduction to a video regarding current operations. A seemingly arduous process that could have potentially taken days, was done in a matter of hours thanks to Gratavid’s easy-to-use platform. The school recorded, stored, and shared all the videos all in one place, Gratavid.

“Our donors have been so touched to get personal videos," Philip said. "Many responded directly through the platform, too, which was fun to see." For this campaign, the school followed many of the techniques on The Most Effective Gratavid Strategy blog post.

“It is really easy to use,” Philip said. “Think of the ease of sending a video to a friend through Instagram or Snapchat, but with a lot more features to customize when and how. It seemed like every time we thought, ‘hey, it would be great if . . .’ the feature already existed.”

Even through these challenging times, the school is still able to keep its donors in the loop, despite not being able to congregate together. Gratavid has helped make that challenge easier to overcome.

Gratavid provides a great ‘bang for your buck' for our stewardship program,” Philip said. “Gratavid is among our most effective stewardship efforts yet.”

WRITTEN BY
Brian Rippee
Writer @ Gratavid
Brian Rippee is a writer for Gratavid. Gratavid is a software platform for collecting and sharing personalized videos.
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