Our Mission

Bring human connection to a digital world.

We built Gratavid because so much of what makes us human has been stripped out of digital communication. In a time of increasing automation, it’s our mission to bring human connection to a digital world. In personal life and in business, people are our most precious asset. They shouldn’t be talked to like a line item on a spreadsheet.

Your constituents are humans. They act like humans, talk like humans, and think like humans. Your communication should do the same. It’s not about having the perfect script, the perfect camera, or the perfect lighting. It’s about showing up as your true and genuine self. We are all just humans trying to do our best.

Our Team

Will Trapp headshot

Will Trapp

Founder & CEO

Will moved $2000 from his savings into the Gratavid bank account and officially launched Gratavid on July 4th, 2019, from his guest bedroom. Before Gratavid, Will became a recognized expert in web development and design systems as the Director of Technology at Saatchi & Saatchi X. His experience includes building websites and backends for Walmart, Procter & Gamble, and many other Fortune 500 companies. Will writes all the code at Gratavid.

Frank Mumford headshot

Frank Mumford, CFRE

VP of Customer Success

Frank is a fundraiser at heart who found his way into running a small business. Frank got his start as a student telethon fundraiser and joined Gratavid after serving as Senior Donor Advisor at The Greater Twin Cities United Way. He has 13 years of fundraising, sales, and marketing experience across the higher education and social service sectors. Frank tells all the jokes at Gratavid.

Frank Mumford headshot

Brittany Nardi

Customer Success Coordinator

Brittany is a proud Yooper, born and raised in the Upper Peninsula of Michigan. Growing up in a small town surrounded by Mom and Pops, she understands the importance of supporting small businesses. As an extrovert, she thrives on communicating and cultivating relationships with others. She previously served as a Marketing Assistant for Invent@NMU, where she helped companies and nonprofits launch and succeed. Brittany is our platform guru.

Why Gratavid?

Small by design

A small team is our most significant differentiator. You will get to know our whole staff, and we will get to know yours. We aren't forced to grow at all costs, we don't have sales quotas, and if you can't afford our service, we can usually align on a price that works for everyone. You won't find this type of flexibility at larger companies.

We'll call you by your name

We hate the word client. We will use your real name. It will remind you that you are part of our team and not another line item on a sales spreadsheet.

Built for you, by you

We hear it all the time, "Gratavid is exactly what we need. How did you think of all these features?!" The truth is we didn't. You did. You ask, and we build. The power of incremental improvement, one step at a time!

Diversity, equity, inclusion, and access

"Talent is equally distributed, but opportunity is not." - Leila Janah

We believe our job is to ensure everyone has an opportunity regardless of their age, gender, race, ethnicity, religion, sexual orientation, or background. Read our Diversity, Equity, Inclusion, and Access Statement to learn more.